Our Services


Working in the corporate world can be a challenge. We’re available to help with a single task or a complete program. We work together with you and your team to create high impact programs that effectively communicate your organization’s key messages. And when you need a skill that’s outside our immediate scope, we draw from a pool of talented associates through our membership in the Halton Peel Communications Association. Rely on us to take care of the time-consuming details, delivering on time and on budget.

To see some samples of our work, click here.

Promotional Products

We can help round out your marketing programs with a wide assortment of corporate premium and incentive items.

Here’s some links to just a few of the manufacturers that we represent.



Relevancy of material and participant interaction are key to the successful execution of any workshop. At Masterson & Associates, this principle is central to our programming. We offer a truly customized process. Our service begins with an in-depth needs analysis survey. We work with all facets of your organization and even with your customer base, to gain an understanding of the complete picture. From this fieldwork, we generate a comprehensive report. A recommended program outline is developed and further enhanced through ongoing participant interviews. A full first draft is prepared in 4-8 weeks, depending on program complexity. The client has the opportunity to input at each review point. After approval of first draft (with any necessary changes), we develop a final draft along with a participant workbook. Based on the resources within your organization, we can either facilitate the program or ‘train the trainer’.

For the successful implementation of any training initiative, an organization must be committed to the training program and its intended outcomes and the training audience must review the materials within 48 hours of completing the program to enhance retention.

We administer a survey following all workshops that we facilitate, generate a report from the survey results and share it with our client. We also offer post-workshop coaching where appropriate, to solidify the learning process.

Masterson & Associates has developed and delivered workshops based on a range of topics, including:

  • Professional Selling Skills
  • Closing for Commitment
  • Interactive Listening Skills
  • Business Planning
  • Sales Territory Management
  • Business Unit Management
  • Negotiation Skills
  • Business Report Writing
  • Marketing OTC Products to the Healthcare Professional
  • Writing technical documents for a non-technical audience.