Archive for the ‘Branding’ Category

Using Pinterest for Business

Thursday, July 12th, 2012

The internet is a mecca for fads and crazes, often replacing one another before the first has a fair chance to catch hold. One “fad” with both vigor and staying power, however, is Pinterest. It is the third largest social media website, paling in popularity only to Facebook and Twitter. But the more impressive statistic is that Pinterest was the fastest site in history to reach the 10 million monthly unique visitor milestone. With such heavy web traffic and an ever-growing presence, businesses everywhere are searching for ways to tap into the site’s marketing potential.

So what exactly is Pinterest and how does it work? Pinterest is a pinboard-style photo sharing website, where users generate and manage theme-based, categorized image collections, typically reflecting the individual user’s personality and preferences. Users can upload their own images or they can “re-pin” other users’ pins, making individual pins accessible to a wider audience. At its most basic level, the site allows users to share creative content and ideas in a fun and interactive way.

Since its explosion in popularity, marketers everywhere have been searching for ways to capitalize on the site’s popularity. Various articles profess “tips” on how best to make use of the site’s considerable traffic. The most comprehensive resource available at the moment is a free ebook called How to Use Pinterest for Business. The book can be found at the following link: http://blog.hubspot.com/Portals/249/docs/ebooks/howtousepinterestforbusiness.pdf.

But if you don’t have the time to peruse the entire ebook, here’s a short list of helpful tips:

Many savvy users host contests or offer promotions through pinning. For example, your business could host a contest that requires users to take pictures of themselves using your products in creative ways, offering a prize to the user who receives the greatest number of re-pins. Or, if you prefer to level the playing field for users with smaller followings, you could create an ad that offers users a percentage off of merchandise for re-pinning.

Happy pinning!

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Logos – The First Visual Introduction to Your Brand

Thursday, August 26th, 2010

Since a logo is the first visual that your clients and prospects see, have you thought about what your logo says to them? Here are some basic questions that should be asked when doing the research to prepare a new or revise an existing logo.

  1. Who is your target market?
  2. What products/services does your company provide?
  3. What does your competition do?
  4. Based on the above, how can you simply and effectively symbolize your brand?

Once you’ve answered these questions, you will want to keep the following lessons learned from others’ success in mind:

  1. Keep it simple! Every major global brand has a recognizable logo that bears a striking, yet simple graphic element.
  2. Make sure that it’s flexible. If your logo is simple and effective, it should transcend any media and reproduce well at any size. In other words, it will look equally good on a business card or a billboard, silk-screened or embroidered on a garment, wrapped around a vehicle and more.Consider creating your logo in black and white initially, as this allows you to concentrate on the concept rather than the colour.
  3. Font selection is also critical. If you use a tag line as part of your logo, you should test for legibility and memorability.

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