Logos – The First Visual Introduction to Your Brand

Since a logo is the first visual that your clients and prospects see, have you thought about what your logo says to them? Here are some basic questions that should be asked when doing the research to prepare a new or revise an existing logo.

  1. Who is your target market?
  2. What products/services does your company provide?
  3. What does your competition do?
  4. Based on the above, how can you simply and effectively symbolize your brand?

Once you’ve answered these questions, you will want to keep the following lessons learned from others’ success in mind:

  1. Keep it simple! Every major global brand has a recognizable logo that bears a striking, yet simple graphic element.
  2. Make sure that it’s flexible. If your logo is simple and effective, it should transcend any media and reproduce well at any size. In other words, it will look equally good on a business card or a billboard, silk-screened or embroidered on a garment, wrapped around a vehicle and more.Consider creating your logo in black and white initially, as this allows you to concentrate on the concept rather than the colour.
  3. Font selection is also critical. If you use a tag line as part of your logo, you should test for legibility and memorability.