Susan

Rainy Day Ramblings

Social media is becoming a mainstream marketing method. The reasons vary, but larger corporations are jumping on this bandwagon because of declining consumer trust. With the rise of social media and its ‘word of mouth attributes’, corporations can more easily build trust as their message is being amplified by the consumers themselves. These companies are reaching out to those who are listening through their executive team or an in-house social media expert/team; letting them talk for the organization and connect with like-minded people. There are many ways that social media can work for any size of business and the opportunities are truly endless. For example, this medium allows organizations to run contests, which lends itself to creating exciting and original content through ‘crowd sourcing’. Ford did this brilliantly with their Ford Fiesta contest, where people could win a chance to drive a new Fiesta for 6 months. To see the results of this contest, visit the Ford Fiesta Movement website at http://chapter1.fiestamovement.com/.