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Measurement is essential to optimizing an organization’s marketing success. In the past, it was more difficult to gather relevant data that would help managers make the best strategic decisions about future marketing investments. With the exponential growth of online consumption including social media, good data has become more accessible and can provide tremendous value in […]


About Us

With over two decades of experience, Masterson & Associates helps clients unlock their potential. We offer a targeted approach to marketing, communications and training – creating value-driven, measurable solutions that address our clients’ needs. We’ll help you cement relationships, as well as build and maintain internal/external customer loyalty.

We’re your multi-media source for traditional and innovative programs.

  • Newsletters, Ads, Sales Aids, Symposia Proceedings, Annual Reports,Web Sites and more…
  • Product Announcements and Corporate Image Development
  • Patient Education and Compliance Programs for Healthcare Industry
  • Consumer Education
  • Advertising Specialty and Promotional Items
  • Technical Documentation
  • Policies, Procedures and Change Management Documentation
  • Custom Training Programs & Training Manuals

Helping You Unlock Your Potential

Masterson & Associates, Consultants Incorporated is a GTA-based consulting firm owned by Susan Masterson, a former educator and business director with over 25 years experience in developing communication and training programs. Susan and her associates study all aspects of the situation to develop and deliver effective communications’ and training programs that meet your objectives and reflect your values, best practices and corporate/product strategies. These programs become the foundation of our clients’ ongoing professional/corporate growth and success. Bottom line… We help clients unlock their potential!